In an e-interview, he speaks of the technologies that aid him in story telling.

Q. You have the reputation of not placing limitations on your technical crew. How important is cinema technology to you for telling your story effectively?

Ans. Technology is as important as grammar and language are to a writer, I guess. You have a story to tell and technology helps you say it in a clear, lucid and effective fashion. If the story forms your content, the technique is the form.

Q. How would you compare editing a movie on a linear system as opposed to editing on the Avid?

Ans. Avid makes editing…absolutely director friendly.

Q. How is the experience of mixing sound on the Pro Tools?

Ans. Well, it is not like you get everything and go for a 'TAKE'. You tinker a bit here and there and it is always a take. A bit like a painter who after a few strokes of the brush, goes back, looks at it, and adds another stroke of colour, and adds bit by bit till it is complete. Well Pro Tools is a bit like that.

Q. Why do you choose Media Artists to mix the sound for your films?(Bombay, Iruvar, Dil Se, Alaipayuthe and Kannathil Muthamittal were all mixed at Media Artists)

Ans. Now you are fishing for compliments.

Q. How would you rate Media Artists on technical facilities/expertise, ambience, etc?

Ans. Good.

Q. Kannathil Muthamithal was the first movie to be mixed at Media Artists after it got THX certification, effectively making it the first Indian movie to be mixed in a THX certified studio. How does that feel?

Ans. Well it is a huge jump for somebody who has been mixing directly on to sound negative. The growth has been unbelievable. THX is one more milestone.