Testimonials

What they say about Media Artists...

It has a perfect ambience for my work. I feel extremely glad. The wonderful staff and sincere atmosphere create the genuine totality.

Shaji N. Karun
Film maker and Chairman, Kerala State Film Academy, Trivandrum

This is my second recording here, the work atmosphere is very comfortable. I loved coming here to record.

Zakir Hussain
Tabla Player

Felt like I am back again in the shooting atmosphere with sound control. Working with my brothers Prabhu, Ajith and Satish is marvelous and unforgettable. Working with DTS at Media Artists Pvt. Ltd, gives me tremendous satisfaction.

Upendra
Director and Actor

I came here with high hopes and got all that I wanted thanks to the hospitable people and nice studio.

Hisham Abbas
Egypt

I am working in MA only because I want to work with Sridhar. And this is the place where he works. Sridhar mixed the sound for Rangeela one of my earlier movies and I liked his work in that. I like working here (Media Artists) it is a nice place.

Aamir Khan
Actor, Producer

I have landed in a safe technical place.

Ravichandran
Actor, Director

The DTS Experience

R.B. Choudary - Producer

Of the Telugu films I have made, most of them have been in DTS and all of them have been very well received in Andhra. Whether in collection, quality or grandeur Super Good films have been hits in Andhra and I think it is because of the DTS sound.

A.M. Ratnam - Producer

By DTS, people think that they have to hear sound on a grand scale. But it is it's crystal clear sound with a good feel that is essential for films.

In Andhra Pradesh alone, there are over 190 DTS theaters. Almost every alternate movie is being made on DTS.

S. J. Surya - Director

The time for silent movies has gone and a time has come when even if a pin falls, the audience must hear it. To do this we have to go for DTS.

A.V.M. Saravanan - Producer

Earlier the distributors would ask for 2 (DTS) prints, now they ask for 5 to 6 prints. Because the prevalent attitude is that it will bring in good collections. I was surprised, "Are there so many theaters?" I asked. They told me that DTS theaters were increasing day by day and some more theaters may be required. You should give us the trailers in DTS they say.

If you want to capture the audience, it's DTS. The DTS films that come now are really appreciated by the youth. They are able to understand the techniques and technology. This sound system is playing a major role.

Suresh Krishna - Director

I had the opportunity of doing my first Telugu film (Master) in DTS. Mr. Allu Aravind was the producer and the mega star Chiranjeevi acted in it. The film was released simultaneously in DTS and, because at that time DTS was in its initial stages, in mono also. Suddenly there was hype for the film on the sound, with shocking results. All the theaters that had DTS were running to packed houses. Crowds started moving from mono to DTS theaters. They said that if you wanted to see this film, see it only in the DTS theater.

Earlier if it was in mono it was enough. It's come to a stage where distributors themselves have come to the truth that if you want an extra income or probably an extra mileage for your film, go for DTS. The audiences are waiting to see a film in DTS. I think that it has become a way of thinking that if you want to make a film don't make just an ordinary film, make DTS it's one-up importance. DTS makes the film run better.

Abhay/Alavanthan is now being talked about as one of the best technical films in recent times. Not only in Tamil cinema but even in Hindi. Everywhere they are talking about the 'brilliant' sound effects and brilliant technical values.

In Abhay, we have some morphing sounds of the doctor transforming into the mother. We thought that only visually morphing was possible. But then Sridhar had done so much remarkable work, that the morphing itself sounds very unusual. It was not only visual morphing but also a morphing of sound.

Revathy Menon - Director

There is a major difference between the mono and DTS sound. DTS highlights the little sounds that you think about, from a spoon being put here, to a little bird chirping somewhere outside and the office ambiance. You know the ambiance makes a lot of difference and there DTS is amazing.

S Thaanu - Film Producer

Siraichaalai was made in Hindi as Kala Paani, it was in Dolby. It was Dolby in Malayalam too and only I made it in DTS in Tamil. Priyadarshan sir (director) would often tell me, "I made the movie in Tamil, Telugu and Malayalam but the respect that I got in Tamil, I did not get in Hindi or Malayalam.

Recently we made the movie Alavanthan (Abhay in Hindi). I fought and made them do it in DTS in Hindi too. The reason being, the faith I have in DTS.

M Ravi - Sound Engineer

Mono is basically single track with limitations in the dynamic range and frequency response. Whereas in DTS you have center, left, right, dedicated track for sub woofer, then left surround and right surround with full frequency range. There is absolutely no loss.

H. Sridhar - Sound Engineer

The advantage is that since we are all working in the digital medium, the quality of the sound tracks we prepare for the final assembly and the process of compiling those sounds become cleaner. So, you start with a cleaner source, and you have a cleaner set of tracks to mix your final mix. Intrinsically the quality of the sound tracks has improved.

The object of this whole exercise is to deliver clean, good, consistent sound tracks across all playing environments and for which I think DTS is the best candidate. Because the mix sounds identical to the mix master they have here. Which is to say the CD ROM plays the sound exactly the way you mixed it without variation.

So, to that extent DTS is and will be in the future a very strong format for the filmmakers to use. And it's a tool I think filmmakers should use to express themselves. Since this system has so much of bandwidth you can hear sounds as loud as you want and as sharp, as soft, as low, as basey. Now at last you can think of a certain sound texture you can apply for your film. Directors who have till now thought of the visual look of the film will now have to think also about what it would finally sound like. You could be shooting completely in browns and reflect the same colour in the sound which all this while was not possible.

K Muthu Swamy - Owner, Udyam Theater

They are converting theaters to DTS even in small town. In a place called Pattukottai, a theater has been converted to DTS. The sound is richer than ordinary sound and the public likes it.